Developed a cohesive visual identity for a podcast through custom hand lettering, and illustrations.
DESCRIPTION:
The Catch is a Foreign Policy podcast that dives into the controversial and often unseen world of global squid fishing. For this project, I was tasked to design a custom logo featuring a hand drawn custom typeface inspired by old fishing and nautical film posters, as well as adapting to a Spanish version. In addition to the logo, I created a series of illustrations in the same style for an animated motion advertisement, ensuring cohesive visual direction across all visual assets.
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Role: Lead Designer / Illustrator
Client: Foreign Policy
Services: Logo Design / Illustration / Asset Creation / Custom Lettering
Spanish Logo
A gallery of sea creatures illustrated for extended seasons.
Vaquita
blue fin tuna
Artic norwegian cod
blue fin shrimp
toataba
squid
Initial Concept sketches for The Catch logo. I was experimenting with net and fishing concepts.