description:

The Catch is a Foreign Policy podcast that dives into the controversial and often unseen world of global squid fishing. For this project, I was tasked to design a custom logo featuring a hand drawn custom typeface inspired by old fishing and nautical film posters, as well as adapting to a Spanish version. In addition to the logo, I created a series of illustrations in the same style for an animated motion advertisement, ensuring cohesive visual direction across all visual assets.

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Role: Lead Designer / Illustrator
Client: Foreign Policy
Services: Logo Design / Illustration / Asset Creation / Custom Lettering

Developed a cohesive visual identity for a podcast through custom hand lettering, and illustrations.

English Logo

Spanish Logo

A gallery of sea creatures illustrated for extended seasons.

Vaquita

blue fin tuna

Artic norwegian cod

blue fin shrimp

toataba

squid

Podcast Trailer Illustrations

Podcast Trailer Illustrations

Initial Concept sketches for The Catch logo. I was experimenting with net and fishing concepts.

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