DESCRIPTION:

In collaboration with The Branded Company, a Maryland-based marketing firm, I developed the brand identity for Germantown Town Center. The logo design draws inspiration from the town’s rich history while celebrating its diverse and vibrant community and cultural art center based in the town center. The visual language incorporates expressive paint-stroke elements and warm, community-driven tones to reflect the area’s creative energy. Alongside the identity, I designed a detailed brand guide and a range of supporting assets, including iconography, banners, and event materials. The rebrand aimed to strengthen the town center’s identity and promote greater commercial engagement within the area.

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Role: Lead Designer
Marketing Team: Cory Lucket , Alison Denner and Jessica Talamo at The Branded Company
Services: Logo Design / Branding / Brand Guide / Collateral assets
Year: 2025