DESCRIPTION:

Moojo is a trendy alternative milk brand designed to resonate with young adults and teens. For this project, I crafted a custom hand-lettered logo that captures the brand’s playful, youthful spirit.

Each milk variety—oat, coconut, and almond—features its own unique lettering style and design elements, giving every product a distinct personality while maintaining a cohesive overall identity. This tailored approach brings individuality to each flavor while reinforcing brand consistency across the line.

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Role: Lead Designer / Illustrator
Institution: Tyler School of Art and Architecture
Services: Logo Design / Illustration / Packaging Design / Custom Lettering