Albie’s Elevator is a WHYY’s PBS children's show production based in Philadelphia. My logo concept was chosen from a selection of competing designs.
Inspired by the distinctive shapes found in the puppet and set designs, I incorporated stylized letterforms and elements drawn from Albie’s own features to create a logo that feels both lively and on-brand. The final design captures the vibrant spirit of the show while reinforcing its unique visual identity.
Role:
Lead Designer
Studio:
Mel Swan Design
Client:
WHYY PBS Kids Production
Early logo concept work for Albie’s Elevator. I was using inspiration from the fun shapes they use on Albie’s set and her elevator shape to come up with differentiating logo options.
Please note: These images are intended solely to demonstrate the logo in use.