Not Your Parents Fertilizer
FOCUSES: Brand Identity, Packaging, Illustration
“Not Your Parents Fertilizer” is a fertilizer brand that is eco-friendly, non-toxic, and easy to use for beginner gardeners. The goal was to show that it is a sustainable and friendly brand. It is aimed to make farming a more friendly practice to our environment, unlike past significant brand fertilizers that your parents grew up using. Starting one bag at a time to promote healthier gardening habits that give back to the planet.
Look and Feel:
Using texture and patterns to create a welcoming look and feel to help gain attraction on the shelves at the store. The logo feels very welcoming with a hand-done look and feel. The colors are earthy and give them mother earth and a caring feeling.
Design Research:
For researching the fertilizer market, you can see that many brands look the same and follow the same compositions. Using photography and regular sans serif on their packaging. I wanted to switch it up by adding more personality to my fertilizer brand.
