Moojo
FOCUSES: Brand Identity, Packaging, Illustration, Copyrighting, Advertisement
Moojo is an alternate milk brand that caters to young adults—using phrases like #Moojo and #GetYourMoojoOn #FixYourMoojo to bring more attention to our brand on social media. Having a catchy, easy-to-remember name can stick in people’s heads more easily. Incorporating brand mascots can also help people, especially in middle and early high school, relate to the brand more.
Logo + Mascots:
I choose a fun bubble typeface style to give a friendly, approachable feeling. With a hand-drawn logotype, I can control the look and feel of the type. The mascots help give a face to the brand that a teenager and young adults can identify with and have fun with.
Look and Feel:
I went with a earthy yet spunky color pallet to be eye catching on the shelf. Giving each alternative milk their own color identity and included the what each milk was made after in the logo above the J.
Deliverables
Each box is colored differently so customers can quickly tell the difference between each type of milk on the shelves. Also, adding fun infographics on each box's side makes them feel educated and more unique.
Initially, I made the projects with just milk packaging. However, when revisiting the brand, I decided to add ice cream packaging and some billboard advertisements. The ice cream I wanted to have followed the same style as the milk cartons but also show off the different flavors.
